With the development of the Internet and other new media, the audience more and more ways to reach

With the development of the Internet and other new media, the audience more and more ways to reach the media, "they are no longer the same as before, just look at the TV will meet." Appears in Peter Lee, television and other traditional media is important However, due to the majority of people contract services touching the television media is 35 years old to 50 years old in the elderly population, and young people places the Internet, mobile contract services phones and other new media as the main way to get the information, and how to communicate with them is a new topic. For this view, painted Xiaoming, vice president Verawom also agrees: "First of all, internet marketing is a big trend; Second, with the media forms increasingly younger contract services target consumer groups, such as young people regularly use the Internet is bound to become the mighty Mr. Choose. "As a focus on social media marketing digital marketing agency, Verawom sole agent of Mr. mighty Internet marketing work. From the product perspective, Mr. Muscle wider product coverage, the flagship high-end crowd. In the latest listing of multipurpose detergent, for example, in addition to the basic models, Mr. Wittmann also launched a high-end models, the price is probably contract services higher than similar competing products 5 yuan. Therefore, with high spending power of between contract services 25 to 35 years old, less sensitive to price, pay more attention to the cleaning effect of a young housewife has become the focus of Mr. Muscle want to communicate the crowd. August 17 to September 30, for the multi-purpose detergent market, Mr. Muscle cooperation with Sina Weibo, launched the "25 hours micro dream" activities. Users only need to microblogging users logged campaign website can participate in activities, write your own "one hour micro dream." In addition, users can be their own "one hour micro Dream" forwarded to Sina Weibo, Tencent Weibo, Kaixin, contract services Douban and other social media platforms to share with friends, users get the most votes will be provided by Mr. Wittmann $ 20,000 Dream Fund. As of the end of the activity, a total of 2300 people attended the events, contract services activities related contract services to the promotional video hits over eight million, "Mr. Muscle 25 hours," the official Sina microblogging fans over three million people. Mr. Muscle with "dream" as the theme, combining microblogging and Minisite platform designed a series of new ideas to guide people to find life's activities, so that a better understanding of the nature of 25 hours of life, sparking the modern urban young people to enjoy life The heart needs attention. Based on the characteristics of products of high efficiency, save time, and Mr. Muscle proposed a "truly free if there is one hour allotted time, what would you dream round," the proposition, so that people rethink the meaning of life, the definition of a new state of life, try new philosophy of life. "This is Mr. Muscle lifestyles to young people want to pass." Tu Xiaoming said. Products contract services have character contract services spread for different products, to take a different approach for its propagation characteristics. And multi-purpose detergent different, Mr. Muscle Toilet due to the special shape of the gun with the natural "humor" cells. So, Mr. Muscle contract services determine the "legendary gun" as the theme of the communication strategy. In early September of this year, Mr. Muscle and shot Hugo cooperation viral video "gun legendary 2016" The combination of on-line, as always, the Hugo-style comedy style and through the elements, so that the video network has won high popularity, just hits a month to reach more than 800 million. People are also discussed in this video, Mr. mighty contract services cannon toilet products also have a deep understanding. Lee describes: "We are not to funny and funny, we were given proposition is: toilet gun this product is a rather special product, not everyone understands it, and therefore wish to adopt new methods of communication, not take an unusual way. "" gun legendary "theme itself and colloquial network components, and Hugo has always been funny style" contract services gun legendary "There is a good combination of points, his Internet video shooting experience, but also to understand young people's ideas. Thus, two hit it off, with this then called contract services "gun legendary 2016" video. In order to expand the dissemination of results, during the on-line video, Verawom Mr. Wittmann also create a series of "creative Manual", added Mr. cartoon version of the mighty image, with interesting form to tell consumers how to use the toilet cannon this product. "It is the impression of the specification may be relatively dull image, toilet gun that the product itself is very interesting, coupled with the image of Mr. Muscle is also very interesting, so we added some creative graphic or comic in, and consumption communicate contract services those results will be quite different. "James Xiaoming said. "Of course, impossible to be perfect, but this is a good start." Lee so described first viral video attempt. Close to the consumer, "based on the propagation of products, from a functional point of view, you can also contact from the brand and consumer sentiment." Functional spread not abandoned. However, we do not want to just stay at the functional level, contract services but through emotional communication impress consumers, so that consumers have a more profound understanding brand. "Peter Lee said, in this sense, is a television ad from the" tell "the role, and the Internet is different, it is more like a friend, able to interact with consumers. Social media can and consumers closer to and timely communication, contract services is to establish an emotional connection between brands and consumers a good platform. Therefore, Mr. Wittmann will microblogging as a brand on the Internet focused on the propaganda front, and in the establishment of the official Sina Weibo for different products and activities account, to start with network contract services activity and viral video publishing throughout. "Social media is the future we want to focus on the platform and use. "Lee says. And how to use social media platforms to establish an emotional connection with consumers, which is the most critical." Line people are smart, they will not believe what you say. "Tu Xiaoming said:" The information contract services they receive is not necessarily the brand directly convey information, including discussion of information, which need to be properly monitored, always grasp the direction of public opinion, which targeted communication with consumers. "Of course, consumers like to know what is also very important. Only fun ideas to impress them, causing them to resonate, to enable them to become active communicators of the brand. In the" dream 25 hours "campaign, for example, contract services in the activities of Meanwhile, the "defense contract services of marriage", "Hold live your marriage" and other creative video release, with humorous Flash animation to tell the young couple who live in a lot of discord because of housework, but these problems can be Mr. Wittmann product solutions. These forms seem simple, but with clever ideas for activities spread, but also makes the brand awareness of consumers get Mr. mighty this time, "network attack" menacing. In talking about the future of online marketing plans, Lee said: "Although our TV ad spending contract services still accounts for about 80% of the overall marketing of proportion, but it will certainly be more and more aspects of the Internet to increase investment in the future.
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